#6 Stop Trying to Make Everyone Happy

Welcome to the Small Town Entrepreneur podcast, where we discuss the challenges and opportunities of starting and growing a business in a small town. In this episode, we'll explore the importance of finding your niche as a small town entrepreneur. Host Claire shares her personal experience of trying to make everyone happy and realizing the importance of focusing on delivering to your ideal client or "soul client." She explains how defining your target audience can help you stand out in a crowded market, deliver a powerful, focused message, and create a sustainable business model. Claire also provides practical tips for finding your niche, such as starting with your passions and interests, looking for gaps in the market, and analyzing your competitors. She emphasizes that finding your niche is an ongoing process that requires flexibility and adaptability. To illustrate the power of niche marketing, Claire shares the inspiring story of Sarah, a graphic designer and artist who built her business in a small town by focusing on her passions and identifying an underserved market. Join us as we explore the challenges and opportunities of entrepreneurship in a small town and encourage you to #SpreadYourAwesome. Don't forget to check out our podcast episode for even more insights on finding your niche.